Using synthetic intelligence (SI) to add development velocity and derisk complex IT/IoT and digital systems.

Our Why:  complex systems need to be understood.

No one truly knows what is going to happen to their systems until the real world shows up.  The dynamics of emergent behaviour are difficult to predict or impossible to anticipate from the behaviour of any of the parts of a system as understood alone. Not knowing, means even some of the best teams in the world, miss.  If it isn’t perfect, it gets expensive.  If it's in front of the customer, it's too late.  If you are the one accountable for delivering, you have to manage it all.




Until now, the only option has been more – more people, processes, cycles, tools, tests, time, and money – without significantly shifting the dials of certainty, quality or velocity.   No one likes to manage more, no one likes to fail in the field, and no one likes to lose doing both.  

But you can’t win with the same thinking.  The thinking has to change.

45% budget on test/qa   •   55% time spent on rework  •  100% chance of firefighting




Reality needs to show up when it matters most, before deployment.  It is the missing piece.   Realistic activity, in all of its sophisticated scenarios, variations, and amounts, exposes aspects of system behaviour that cannot be accurately predicted, easily characterized, or entirely solutioned by any of the existing architecture, dev, test or QA practices. Creating the future when you need it is hard.




At RUNWITHIT Synthetics, we invented the process, created the AI-driven synthetics, and built the API platform to bring everything you need to see, when you need to see it – any conceivable sophisticated scenario, any system, any size, before risking anything.  

Ridiculous realism

Without it, you will never be certain.  We go to extremes to discover and replicate your end-to-end system's reality - creating AI-driven Synthetic edge entities, including users, mocks and virtualizations, by incorporating domain knowledge expertise, analyzing historical data,  even mirroring live production activity.  We are good at it so you don't have to be.


exponential scale

A must for our global leading clients facing a global audience.  Our technology adds as many unique Synthetics as you need to create futures of all sizes – dial up hundreds to tens of millions.


limitless data

No more guesswork.  Your decisions are supported by the metrics and data of millions of hours of actual, realistic system experience.  We instrument everything and supply rich visualizations giving everyone unprecedented insight into readiness.


Better than the real thing

Imagine the opportunity to get ahead when you can know it all.   With a few keystrokes your synthetics could:

  • drive hundreds of thousands of instances of your invehicle code through weigh stations across the US and ensure drivers and law enforcement are receiving timely accurate information, before you onboard the next trucking fleet, 

  • go through the daily cycles of household light switching, and watch the performance of each switch, while pushing firmware updates to a whole neighbourhood equipped with wireless home automation systems and, at the same time, get them to show you the effects of network reliability on battery usage, before the houses are even built, 

  • or watch and validate the flawless delivery of addressable advertising to tens of millions of TV viewers across multiple networks, before you decide a new code configuration is ready to deploy in a customer’s satellite facility

Our Who:  Some examples of systems we have applied SI to –

AI, IoT, IIoT, smart home automation, Embedded, Web/Mobile, invehicle, TV satellite/Set top,...– where there is risk, there is reward

Our When:  24/7 over 1 billion hours a day It is catching on...

 The 378.8 billion hours our synthetics put in during 2017 is the equivalent of asking every man, women and child on the earth to coordinate their activity and use of our clients systems for 49.8 hours.   In 2018, we are on track to reach over 4 trillion synthetic hours.   

Imagine what you could find out with that much help...


2018 Qualified Nominee

RUNWITHIT Synthetics’ founders are honoured to be considered for the nation's most prestigious Ernest C. Manning Innovation Awards.